Cambridge, Mass. - Internet TV distribution platform Brightcove on Monday announced deals to power online video distribution for social media firms Bebo, Meebo, RockYou, Slide and Veoh. "To date, taking advantage of viral promotion and distribution through online communities has been tricky business for media companies who want to maintain control over the brand experience and advertising sales," said Brightcove chairman and CEO Jeremy Allaire. "Using our Internet TV platform to manage and monetize this distribution answers these dual requirements of reach and control."

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