Web Video Distributor ROO Group Becomes KIT DigitalAuthored by Mark Hefflinger on April 7, 2008 - 11:36am.
Cannes, France - ROO Group, a provider of online video distribution services to companies including Verizon, News Corp. and Google, on Monday announced that it has changed the name of the company to KIT digital. "With a new, profitability-focused management team and the integration of our interactive marketing subsidiary, Sputnik Agency -- giving us a true end-to-end service offering for companies who want to harness video over IP -- we believe KIT digital is positioned to lead and consolidate the industry," said chairman and CEO Kaleil Isaza Tuzman.
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