Home › DMW Daily › April 9, 2008

Buzz Watch: Adobe's New Hybrid Business Model For Monetizing Online Video

Authored by Jay Baage on April 9, 2008 - 5:46am.

Adobe is launching an application called the Adobe Media Player (AMP) today. It is interesting because it allows a new hybrid business model for monetizing online video. The basis is that the AMP platform is highly customizable. You can sell DRM? protected video content on the platform (like iTunes), but the AMP also supports banner advertising and all sorts of in-stream media (unlike iTunes). On the negative side, AMF doesn't allow you to transfer files to a portable device or a second computer (the DRM problem). Check out beet.tv's interview with Adobe's Laurel Reitman embedded above.

Published in DMW Daily, April 9, 2008
tags: Video | Marketing | Advertising | Adobe | Flash | Beet.tv | Business Models |

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