Last.fm Affiliate Sales Up 119% Since Free Streaming Launch

Authored by Mark Hefflinger on April 9, 2008 - 10:44am.

New York - CBS-owned (NYSE: CBS) music discovery service Last.fm said on Wednesday that, since it launched free full-song streaming on its site in January, overall CD and download sales through its partnership with Amazon.com (NASD: AMZN) are up 119%. The free streaming feature has also fueled a 66% increase in album and tracks purchased at Amazon from existing Last.fm users. "In just over two months it's become clear that people will buy CDs and downloads if they get access to the kind of service we offer," said Last.fm co-founder Martin Stiksel, who added that minutes spent on site are also up 118% month-on-month.

 

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