Austin, Texas - Vignette, a provider of content management and other services to businesses, announced on Wednesday that it will acquire Vidavee, a provider of white label video services, for $6.6 million.

Austin-based Vignette said the integration of New York-based Vidavee's advanced video publishing technology will help advertisers and publishers generate new traffic, improve customer engagement and increase revenues.

"Video and user-generated content are a top priority for organizations wanting to improve their Web experience, and Vidavee has assembled one of the strongest video management offerings in the industry," said Mike Aviles, president and CEO of Vignette.

"By adding video capabilities to our Web Experience Platform, we will be able to provide customers a powerful solution for engaging users across multiple mediums."

Related Links:
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http://www.vidavee.com

http://www.vignette.com