Sunnyvale, Calif. - Yahoo (NASD: YHOO) announced on Wednesday that it will acquire the assets of IndexTools, a provider of Web analytics software for online marketing.

Financial terms of the deal, expected to close in the first half of 2008, were not disclosed.

Yahoo said the acquired technology will extend its current analytics offerings for online campaigns that run across its entire network, adding that the first to benefit will be more than 150,000 small to midsized businesses marketing on the Web with Yahoo.

Yahoo plans to add the ability for third-party developers to monitor and optimize the traffic performance of their applications later this year.

Related Links:
http://biz.yahoo.com/bw/080409/20080409005418.html?.v=1

http://www.indextools.com