AOL Lands Verizon Ad Deal, Opens New New York HQ

Authored by Mark Hefflinger on April 14, 2008 - 7:26am.

New York - AOL (NYSE: TWX) on Monday announced the largest win in the brief history of Platform-A, which has been tapped to manage all of the online ad and most of the mobile ad inventory of telecommunications giant Verizon (NYSE: VZ). The deal comes as AOL reportedly is continuing discussions about a possible combination with Yahoo (NASD: YHOO), which is trying to fend off a takeover by Microsoft (NASD: MSFT).

Verizon has used AOL's mobile ad serving platform, Third Screen Media, for more than a year.

Under the new deal, Verizon also will utilize Platform-A's sales force.

AOL on Monday also officially opened the doors to its new corporate headquarters in New York City, which initially will house more than 300 corporate and programming employees.

The company plans to keep a large presence in Northern Virginia.

It announced the move in September as part of its plan to focus on online advertising through its newly created Platform-A unit.

 

Related Links:
http://snipurl.com/24ei6

http://corp.aol.com/news/aol-opens-doors-new-headquarters



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