Burbank, Calif. - NBC Universal (NYSE: GE) on Thursday announced the formation of its new Digital Studio, and said that Omnicom Media Group Digital has signed on as its first strategic partner. The new studio was formed to create original episodic programming for NBC Universal's digital properties, and the first productions coming this summer will include "Gemini Division" and "Woke Up Dead." The company said the studio, with partners like OMG Digital, will "offer advertisers full service solutions with access to top writers, producers and talent, high quality production expertise, consumer insights, measurements and analytics and scale to reach their target audiences."

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