Burbank,
Calif. - NBC Universal (NYSE: GE) on
Thursday announced the formation of its new Digital Studio, and said that
Omnicom Media Group Digital has signed on as its first strategic partner. The
new studio was formed to create original episodic programming for NBC
Universal's digital properties, and the first productions coming this summer
will include "Gemini Division" and "Woke Up Dead." The company
said the studio, with partners like OMG Digital, will "offer advertisers
full service solutions with access to top writers, producers and talent, high
quality production expertise, consumer insights, measurements and analytics and
scale to reach their target audiences."
Related Links:
http://snipurl.com/24scw
http://www.omd.com
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