NY Times Internet Revenue Up; Overall Revenue Drops

Authored by Mark Hefflinger on April 18, 2008 - 7:16am.

New York - Internet revenue for The New York Times Co. (NYSE: NYT) rose 14.8% in the last quarter, while the company's overall revenue decreased to $235.4 million, a 6.4% drop compared to the same period a year ago, the company announced.

Advertising revenues for the company's News Media Group decreased 12.5%, "mainly because of weaker classified advertising," according to an announcement from the company.

Online advertising increased due to a growth in display ads, the company said.

The New York Times Co. had the 11th largest presence on the Web, with 50.4 million unique visitors in the U.S. in March 2008 according to Nielsen Online, up about 16% from 43.5 million unique visitors in March 2007.