Foxboro, Mass. - Play Hard Sports, a developer and publisher of casual online sports games, on Wednesday announced its launch and a $5 million first round of financing, led by New Enterprise Associates.

"Our online games will free players from the couch, allowing them play nearly whenever and wherever they want," said Play Hard founder and CEO Jeffrey Anderson.

Foxboro, Mass.-based Play Hard said it will, among other things, look to fill the void left after Electronic Arts' decision to discontinue its "Madden NFL" franchise for the PC.

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