Google TV Ads Now Available to U.S. Advertisers

Authored by Ned Sherman on May 2, 2008 - 7:52am.

Mountain View, CA - CNET reports that Google (NASD: GOOG) announced on its AdWords blog that Google TV Ads, a program that has been in beta since June 2007, is now available to all U.S.-based advertisers. The program allows advertisers to reach over 13 million households nationwide on 94 channels. Like with Google’s AdWords service, which places ads on its Internet search pages, advertisers using Google TV Ads will bid for placement using an online tool that shows estimated costs to run a particular campaign and allows advertisers to increase or decrease their bids before placing them.

As part of the launch, for a limited time, Google is offering to cover the cost, up to $2,000, of creating your TV ad through its Ad Creation Marketplace.

Covering the story on CNET’s blog, Stephen Shankland commented: “No doubt this service will get more interesting when the glorious future of integrated video and Internet access arrives, but for now, it just means Google can feed ads to several dozen TV channels nationwide.”

http://www.news.com/8301-10784_3-9933365-7.html?tag=nefd.top
http://www.google.com/adwords/tvads/#subid=US-en-other&sourceid=AWO-Blog

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