San Francisco - PurePlay, an online poker site that allows users to play for cash and claims to be compliant with U.S. laws, announced on Tuesday that it has raised a third round of venture capital, led by Bay Partners, with total funding to date now at $15 million.

Other investors included Ron Conway and James Joaquin.

Founded in 2004, San Francisco-based PurePlay claimed 1 million players as of March, and has given away over $3 million in cash prizes to date.

The site offers cash prizes to both play-for-free members, and subscribers who pay a monthly fee; subscribers gain access to ad-free play and cash tournaments with over $150,000 in monthly prizes.

PurePlay will use the funds to expand its marketing efforts and scale its infrastructure.

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http://www.marketwire.com/mw/release.do?id=852485

http://www.pureplay.com