New York - Take-Two Interactive (NASD: TTWO) announced on Wednesday that its "Grand Theft Auto IV" broke all-time day one and week one sales records, posting 3.6 million global unit sales on April 29, with a retail value of $310 million, and 6 million in sales for its first week, with an estimated retail value of more than $500 million. "Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date," said Take-Two chairman Strauss Zelnick.

The previous sales record holder, Microsoft's "Halo 3," brought in $170 million on the first day it went on sale last fall.

Take-Two expects that Grand Theft Auto IV will sell 12 million copies this year.

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