Herzliya, Israel - Jinni, a developer of personalized content search and discovery technology, has raised a $1 million first round of financing from Start-Up Factory, Globes Online reported.

Founded in 2007, Israel-based Jinni's intelligent recommendation system lets users search using natural metaphors, develop profiles based on viewing behavior, and meet others with shared tastes.

The company, whose service is in beta, said it is currently looking to partner with TV operators and Internet content providers.

Related Links:
http://snipurl.com/27qks (Globes Online)

http://www.jinni.com