Redwood City, Calif. - Electronic Arts
has launched a new sub-brand, EA Sports Freestyle, which will target what it
says is the growing casual sports games audience. The label will publish at
least three new games in the next 12 months, including an arcade-style boxing
game called "FaceBreaker," and a title for Wii Fit, the new balance
board accessory for the Nintendo Wii.
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