NBCU and iTunes Make Nice, in U.K. at Least

Authored by Mark Hefflinger on May 13, 2008 - 7:27am.

London - In a sign that the companies may be resolving their dispute over TV show pricing at Apple's (NASD: AAPL) iTunes Store that led NBC (NYSE: GE) to remove its programs late last year, five NBC shows are now available for purchase from the U.K. version of the iTunes Store, Macworld.com reported. The series -- "Heroes," "House," "The Incredible Hulk," "Eureka" and "Hercules: The Legendary Journeys" -- are all produced by Universal Media Studios, and notably feature variable pricing -- one of the sticking points in failed negotiations in the U.S.

Current episodes of the series cost about $3.68 each, while older episodes retail for about $2.32 each.

"We're pleased that NBC Universal has joined the iTunes Movie Store and that their TV shows are available on the iTunes Store in the UK," Adam Howorth, Apple's head of music PR for Europe, told Macworld.com.

In another sign that Apple is caving on Hollywood's demands, Time Warner's (NYSE: TWX) HBO negotiated a deal this week that breaks the current $1.99 per episode standard pricing at the iTunes Store, as episodes of "The Sopranos" and several other programs will sell for $2.99 each.

 

Related Links:
http://www.pcworld.com/article/id,145757/article.html



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