If you're among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It's ok, you can admit it. As many of us build our digital profiles and publish content online, seeing who else is talking about us has become more than a voyeuristic thrill ... there is a personal ROI that is rapidly emerging, and it relates to your personal brand. I have lots of thoughts about personal branding, including something that I'm planning to share very soon which will hopefully be quite useful for any of you trying to build your personal brand.

In the meantime, you might want to check out a site called Addictomatic that I was just referred to by Dave at Rollyo - a site from several years ago that offered the then-unique ability to "roll your own search engine" based on offering search within a selected subset of sites that you could create. Addictomatic is a relatively simple meta search that returns results on a set query from multiple online services. It essentially pulls lots of services through widgets together on the same page - and is not a technically difficult solution ... but I like the way they have positioned it as sort of the super charged personal search. If you want to see what the real buzz is about you, visit the site and type in your name to see who's talking about you on Twitter, videos and photos tagged with your name, who's bookmarked your content on del.icio.us and lots more. It's ultimate ego search for the ultimate egomaniacs ... bloggers.

Example search for "rohit bhargava":

Rohit Bhargava

This piece was originally published on Rohit's blog, Influential Marketing, and is posted on DMW with the author's permission. Rohit's bio can be viewed here.