Amsterdam - International wireless carrier Vodafone (NYSE: VOD) announced on Friday that it has acquired Denmark-based mobile social network ZYB, for about $50 million in cash.

ZYB allows users to share information, messages and media from their PCs with contacts in their phone's address book.

"Using a web portal as a link between the PC and the mobile device, ZYB provides an interactive way for people to nurture, contact and develop their relationships with their most important friends and colleagues and builds links with those contacts' wider networks," said Pieter Knook, Internet services director for Vodafone Group.

"This acquisition is consistent with our strategy of delivering products and services which meet our customers' total communications needs."

ZYB had to date raised about $4.7 million in venture capital.

Related Links:
http://snipurl.com/2978t

http://snipurl.com/29774 (TechCrunch)

http://zyb.com