Yahoo, WPP Sign Multi-Year Digital Advertising PartnershipAuthored by Mark Hefflinger on May 16, 2008 - 10:28am.
Sunnyvale,
Calif. - Yahoo (NASD: YHOO) on Friday
announced a multi-year strategic partnership with several units of advertising
giant WPP (NASD: WPPGY), which the company said will allow the companies to buy digital
display advertising across the Internet more efficiently.
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