San Francisco
- Microsoft (NASD: MSFT) is working on ways to place advertisements on its Zune portable
media player, according to reports from its annual Advance conference for
advertisers. Some examples provided by Robbie Bach, president of Microsoft's entertainment
and devices division, included selling sponsorships on Zune Social artist
profiles to fund free downloads, or asking consumers to play an advergame in
return for free downloads. The initiatives discussed were of an opt-in variety,
and also included other Microsoft devices like the Xbox 360 and those running
Windows Mobile.
Related Links:
http://news.cnet.com/8301-13526_3-9948849-27.html
http://blog.seattlepi.nwsource.com/microsoft/archives/139268.asp
http://social.zune.net/default.aspx
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