New York - Predictive online marketing firm [x+1] has
announced a new $16 million funding round, led by Advanced Technology Ventures,
with participation from previous backers Hudson Venture Partners and Blue Chip
Venture Company.
New York-based [x+1] offers online marketers "real-time,
automated decision making to improve engagement and lift conversion rates in
media and onsite."
The company will use the investment to accelerate
developmental initiatives in website and media optimization, as well as to
extend its technology to paid search and other markets.
Related Links:
http://snipurl.com/2beup
http://www.xplusone.com
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