New York - Predictive online marketing firm [x+1] has announced a new $16 million funding round, led by Advanced Technology Ventures, with participation from previous backers Hudson Venture Partners and Blue Chip Venture Company.

New York-based [x+1] offers online marketers "real-time, automated decision making to improve engagement and lift conversion rates in media and onsite."

The company will use the investment to accelerate developmental initiatives in website and media optimization, as well as to extend its technology to paid search and other markets.

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http://www.xplusone.com