Reston, Va. - ComScore (NASD: SCOR), a provider of Internet audience measurement services, said that it has paid $44.3 million in cash to acquire Seattle-based M:Metrics, a provider of mobile Web measurement services.

M:Metrics offers three primary measurement products to its 180 clients, including a syndicated monthly online survey that captures overall mobile phone usage, an on-device meter that measures the mobile Internet behavior and media consumption of smartphone users, and a tracking service for mobile advertising.

"With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices," said Magid Abraham, comScore's president and CEO.

"Our acquisition... makes comScore an immediate market leader in this space." M:Metrics co-founders Will Hodgman and Seamus McAteer will join Virginia-based comScore's management team.

Related Links:
http://www.comscore.com/press/release.asp?press=2244

http://www.mmetrics.com