Coupons, Inc. Debuts Brandcaster Targeted Web Coupons

Authored by Mark Hefflinger on June 2, 2008 - 8:53am.

Mountain View, Calif. - Coupons, Inc., a provider of printable coupon marketing and technology services, on Monday announced the launched of Brandcaster, a new service similar to Google's AdSense that seeks to present printable coupons to consumers surfing relevant Web pages.

Some 200 brands will offer coupons to around 3,000 websites at launch, the Associated Press reports; participating marketers include Johnson & Johnson, General Mills, Kimberly-Clark and Kraft Foods.

Like Google's AdSense, marketers using Brandcaster will only pay when a consumer prints out a coupon, while Coupons, Inc. will share revenue with websites that offer the service.

Coupons, Inc. founder Steven Boal told the Associated Press he aims for the company to generate $400-$500 million in annual revenue.

 

Related Links:
http://snipurl.com/2c3ql

http://snipurl.com/2c3oy (AP)

http://www.couponsinc.com

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