New York - NBC Universal and ratings and research firm Nielsen have announced a partnership to create a new sales and marketing metric, that will combine TV and Web video ratings with databases of consumer activity for broader overall product categories, including packaged goods, pharmaceuticals, automotive and movies. The companies said their effort will provide advertisers with "unprecedented connection between purchasing behavior and viewing habits across multiple platforms."

Related Links:
http://www.nielsen.com/media/2008/pr_080602.html