New York - Collective Media, a New York-based online advertising network and technology provider, announced on Tuesday that it has acquired Personifi, which provides advanced audience targeting software to Web publishers, ad networks and mobile providers.

Financial terms of the deal between the two privately held firms were not disclosed.

Collective Media said that the acquisition strengthens its current integration with Personifi's ad targeting and content classification capabilities, and will further solidify the continued development of the Personifi product suite.

Personifi will continue to operate as a separate business unit under Collective Media.

Related Links:
http://www.collective-media.com