Report: Blu-ray Awareness Gaining; Purchase Intent Still LowAuthored by Mark Hefflinger on June 3, 2008 - 9:26am.
Port Washington,
N.Y. - The percentage of U.S. HDTV
owners aware of the next-generation Blu-ray Disc format has grown to 45%, from
35% in June 2007, but just 6% of all consumers and 9% of HDTV owners said they
plan to buy a Blu-ray player in the next six months, according to a survey
conducted by market research firm NPD Group.
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