MSN Taps BermanBraun to Create Entertainment News Site

Authored by Mark Hefflinger on June 4, 2008 - 11:04am.

Los Angeles - Microsoft's (NASD: MSFT) MSN has signed a deal with production company BermanBraun to create an entertainment news-focused destination site within MSN, set to launch in early 2009.

BermanBraun was founded last March by former Paramount Pictures executive Gail Berman and Lloyd Braun, a former top executive at Disney-ABC (NYSE: DIS) and Yahoo (NASD: YHOO).

BermanBraun will help program the site as well as sell advertising in partnership with MSN, an executive briefed on the plans told The New York Times.

All Things D reports that BermanBraun has also made a small deal with Braun's former employer, Yahoo, to create a daily project called "Lunacy Report" that will focus on "weird news."

 

Related Links:
http://www.nytimes.com/2008/06/04/technology/04msn.html

http://www.latimes.com/technology/la-fi-msn4-2008jun04,0,7407731.story

http://snipurl.com/2durw (All Things D)

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