San Mateo, Calif. - Yield Software, a provider of Internet marketing software, announced on Wednesday that it has raised $6 million in its second round of venture capital financing, led by Draper Fisher Jurvetson with participation from ad giant WPP (NASD: WPPGY) and seed investor WashingtonVC.

San Mateo, Calif.-based Yield's Web-based software is designed to help companies more easily expand their advertising and branding from traditional media to the Internet.

The software includes automated Web marketing capabilities such as search engine marketing, search engine optimization and landing page optimization.

Related Links:
http://biz.yahoo.com/bw/080604/20080604005157.html?.v=1

http://www.yieldsoftware.com