San Mateo,
Calif. - Yield Software, a
provider of Internet marketing software, announced on Wednesday that it has
raised $6 million in its second round of venture capital financing, led by
Draper Fisher Jurvetson with participation from ad giant WPP (NASD: WPPGY) and seed investor
WashingtonVC.
San Mateo, Calif.-based Yield's Web-based software is designed to
help companies more easily expand their advertising and branding from
traditional media to the Internet.
The software includes automated Web
marketing capabilities such as search engine marketing, search engine
optimization and landing page optimization.
Related Links:
http://biz.yahoo.com/bw/080604/20080604005157.html?.v=1
http://www.yieldsoftware.com
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