Verizon, Screenvision Team on Interactive Text Polls in Cinemas

Authored by Mark Hefflinger on June 5, 2008 - 12:46pm.

Basking Ridge, N.J. - Verizon Wireless (NYSE: VZ) announced on Thursday that it has partnered with Screenvision to test a new text messaging promotion that will interact with moviegoers in theaters before the show begins. Scheduled to debut this month in 10 U.S. markets, the program will poll moviegoers on their music preferences and ask them to text their responses, with audience results then displayed on the movie screen. Screenvision's cinema advertising network currently reaches 14,000 screens across 2,300 U.S. theaters.

Related Links:
http://snipurl.com/2e741

http://www.screenvision.com

Published in DMW Daily, June 5, 2008

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Comments

This is great - captive

Submitted by trevor attridge (not verified) on June 10, 2008 - 8:21pm.

This is great - captive audience, Y generation and a way that gives interaction with the audience. Long term the challenge will be to keep the content fresh, and thought really must be given as to what to do with all this customer information http://onehandshake.blogspot.com/2006/10/mobile-marketing.html