San Francisco - Greystripe, a distributor of free, ad-supported mobile games that to date counts 65 million downloads, on Friday released new demographic data on its users that shows mobile games now reach a wider audience than middle-aged women. The company said 68% of its users in the U.S., and 75% worldwide, are between the ages of 18 and 34. In the U.S., 60% are men and 40% female, "confirming that mobile gaming does reach both men and women," the company said. Greystripe added that the ads associated with its games have a click-through rate of 10.1% worldwide.

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