Beijing - Bihu.com, a Chinese provider of in-game advertising and messaging services, has landed a $10 million first round of financing led by Sequoia Capital China, PEHub.com reported, citing SinoCast.

Beijing-based Bihu.com provides in-game instant messaging, in-game advertising and in-game value added services.

The company is reportedly planning an initial public offering on the Nasdaq in the second half of this year.

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