Mattel Debuts Paid Version of BarbieGirls.com Virtual WorldAuthored by Mark Hefflinger on June 9, 2008 - 12:21pm.
El Segundo, Calif. - Toymaker Mattel (NYSE: MAT) on Monday introduced a new subscription-based version of its BarbieGirls.com virtual world, "Barbie Girls V.I.P.," which will cost $5.99 per month and offer "a world four times larger than its original size, with new locations to explore, new games and new experiences throughout the site." In addition, V.I.P. members will exclusively be able to purchase members-only fashions, furniture and room décor, and pet accessories.
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