New York
- Google's (NASD: GOOG) YouTube has introduced the ability for "professional"
content producers, qualified as those with their own ad sales teams, to sell
their own ads against their videos on the site, AdAge reports. Both overlay and
display banner ads are included, with YouTube to split the ad revenue with
content creators. One pro content producer utilizing the new capability is Web TV
producer Revision3, which has sold ads against its YouTube videos to hosting
provider GoDaddy -- a sponsor also that is also integrated into the content of
its shows, according to AdAge.
Related Links:
http://adage.com/digital/article?article_id=127619
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