YouTube Allows Pro Content Producers to Sell Their Own Ads

Authored by Mark Hefflinger on June 9, 2008 - 12:30pm.

New York - Google's (NASD: GOOG) YouTube has introduced the ability for "professional" content producers, qualified as those with their own ad sales teams, to sell their own ads against their videos on the site, AdAge reports. Both overlay and display banner ads are included, with YouTube to split the ad revenue with content creators. One pro content producer utilizing the new capability is Web TV producer Revision3, which has sold ads against its YouTube videos to hosting provider GoDaddy -- a sponsor also that is also integrated into the content of its shows, according to AdAge.

 

Related Links:
http://adage.com/digital/article?article_id=127619

tags: Video | Advertising | TV | Google | YouTube |

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