Report: U.S. Daily Video Viewing Hours to Match Sleep by 2013

Authored by Mark Hefflinger on June 11, 2008 - 11:08am.

Toronto - The amount of time Americans spend watching TV and other video content each day is expected to nearly triple over the next five years, matching the amount of time they spend sleeping by 2013, according to a report published on Wednesday by Solutions Research Group. The average U.S. consumer over age 12 with Internet access now spends 6.1 hours daily with video entertainment, up from 4.6 hours in 1996; that number is expected to grow nearly 35% to about 8 hours by 2013.

Currently, about 64% of viewing time is TV-related, including live, DVR and video-on-demand, or 42% among those ages 12-24.

TV's share of the total entertainment pie is expected to drop from 64% today to 47% by 2013.

The report's authors credit the coming overall increase in video viewing to factors that include greater access to and use of Web video, significantly increased penetration for laptops, mobile video devices and Internet-enabled devices such as the iPhone.

 

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