Seattle - Mpire, the parent company of WidgetBucks, a online ad network of retail and shopping widgets for online publishers, announced on Thursday that it has raised a $10 million second round of financing, led by Draper Fisher Jurvetson.

Previous investor Ignition Partners also participated.

Founded in 2005, Seattle-based Mpire's WidgetBucks says it served 5 billion ad impressions in its first eight months of operation.

In May, the company said 100 million unique visitors saw a WidgetBucks ad widget served across the sites and blogs of more than 20,000 publishers.

Mpire will use the new funds for product development, global expansion, and to boost its engineering, sales and marketing efforts.

Related Links:
http://www.marketwire.com/mw/release.do?id=867743

http://www.mpire.com

http://widgetbucks.com