San Mateo, Calif. - Jivox, an online self-service video advertising platform, announced on Monday that it has raised $10.7 million in its first round of venture capital financing, led by Opus Capital.

New investor Helion Venture Partners also participated, along with the company's previous backers.

Founded in 2007, San Mateo, Calif.-based Jivox helps smaller and local businesses create and deploy online video ads.

The company says its online ad network reaches more than 40 million viewers.

Jivox will use funds for continued product development, as well as to expand its sales and marketing efforts.

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http://www.jivox.com