New York - The principals at New York-based music marketing firm Cornerstone Promotion have created a network of music blogs -- including their own TheFader.com, TheTripwire.com and 1200squad.com -- and Gizmodo founder Pete Rojas' RCRD LBL, that is now attracting blue-chip advertisers, Fortune reports.

The network, which is restricted to blogs that aren't serial copyright violators and counts a combined audience of nearly 240,000 unique monthly users, has hosted ads for Microsoft's Zune and Toyota's Lexus, among other brands.

"[A network] is easier for our corporate clients to get their heads around this because they aren't buying 12 different sites," Cornerstone's Rob Stone told Fortune.

The next step may be expanding from single free tracks to full albums, as Stone and fellow Cornerstone principal Jon Cohen told Fortune that RCRD LBL's Rojas is "talking to a big act about releasing its next album for free on his site."

The reported scenario would entail a single advertiser sponsoring the entire album, which would be released incrementally over several months in two-track bundles.

Related Links:
http://snipurl.com/2k2qv (Fortune)

http://www.thefader.com

http://rcrdlbl.com