New York - Hulu, the advertising-supported online video joint venture between NBC Universal (NYSE: GE) and News Corp. (NYSE: NWS), has begun "politely" asking viewers watching TV shows and other content on the site to disable ad-blocking software, Silicon Alley Insider reports. The in-stream notices state that, "This program is brought to you by Hulu's advertising partners," while below in smaller print add that, "If you see this message repeatedly, you may need to disable your ad blocking software." The video then resumes playing after 30 seconds.

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