Survey: High Awareness of Digital TV Switch; Confusion Remains

Authored by Mark Hefflinger on June 19, 2008 - 11:33am.

Minneapolis - A recent survey conducted by electronics and media retail chain Best Buy (NYSE: BBY) found that 88% of consumers are aware of the digital broadcast transition, but nearly half (45%) said they plan to wait until after it happens to take any action.

"At Best Buy we have been encouraging consumers to act sooner rather than later to get ready for the DTV transition," said Mike Mohan, SVP of consumer electronics for Best Buy.

"In addition to detailed information on our website, bestbuy.com, we have trained home theater specialists in our stores and on our dedicated hotline to help answer questions and help people prepare now."

The survey found a majority of consumers (60%) knew that Feb. 17, 2009 is the date when their analog TVs will stop working, but more than half (54%) still do not understand why the transition is happening.

Nearly a third (31%) of TV owners don't know what type of TV they have -- analog or digital, while 21% believe they simply cannot afford to do anything to prepare for the transition, and 18% of analog TV owners mistakenly believe their sets will still be working normally after the transition.

 

Related Links:
http://snipurl.com/2lcm0

http://www.bestbuy.com

Comments

Digital TV switch

I have had satellite TV (Directv) for a long time on my old analog set. I also receive our local free channels on the same set through an out door antenna by turning off the connection to the digital black box. My question is, after the switch will I have to pay extra every month to receive the local free channels by way of my current digital connection? Thank you, Leo Jarzomb lfjarz@coam.net

Digital Migration

I have a concern about receiving uninterrupted critical TV weather coverage here during severe storms and tornado warnings once analog transmissions are discontinued. My husband is trying out a digital converter, and we can consistently receive only one station! We are able to receive 8-10 analog stations using the same antenna! When dangerous weather approaches, following the path of severe storms or the path of tornados is very reliable on analog stations, but as soon as the weather surrounds us, the digital station is effectively blacked-out! This is similar to the way that satellite TV transmissions are blocked. It is assumed that even if we are forced to buy a decibel power-gain appliance and power-up our antenna reception, we will still be without critical weather warning broadcasts when they are needed the most as digital signals are unreliable at best when blanketed by heavy weather... Can you help me understand how rural America will be notified of severe weather and kept safe (as possible) when analog weather newscasts are no longer available? I believe this is a very valid concern that should be addressed immediately with everyone who is vulnerable to such severe weather threats. Thank you. Sharon Jones Rural USA

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