Huffington Post Going Local, Raising New FundingAuthored by Mark Hefflinger on June 20, 2008 - 8:16am.
London - Left-leaning political
news blog Huffington Post plans to expand into local news across the U.S., and is pursuing a third round of venture
capital to help fund the initiative, founder Arianna Huffington said at a
conference hosted by U.K.
newspaper the Guardian.
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Huffington's local play could be the Craig's list of editorial
This is not a drill.
Backfence was a drill. And, although they're still around, Topix, YourStreet and Outside.in don't present the kind of threat to newspapers that Arianna does.
Ask a random sample of folks if they've heard of any of the above. I'd wager a couple of pints that no one outside of the newspaper industry has a clue who they are.
Ask a random sample of folks if they have heard of the Huffington Post. Between three and seven million people go there every month, depending on which measurement you believe.
This could be the Craig's List of editorial.
But it's not too late. Newspapers can still beat her to the punch by inviting the best local bloggers into their tent (both the website AND the newspaper). And not in just an index, but incorporate them in the sections they're writing about.
Newspapers have a HUGE advantage over Arianna. They distribute tens or even hundreds of thousands of what are, in effect, promotional fliers for their websites and the content therein. She has nothing like that.
I write more about this on my blog. — John Wilpers
I hope their news doesn't
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