DMW Vlog: PlaySpan's Tony Colafrancesco on Trading Virtual Goods

Authored by Jay Baage on June 24, 2008 - 7:21am.

The market for virtual goods and currency in games such as World of Warcraft is booming and some analysts estimate that it's worth approximately $1.5 billion. I caught up with PlaySpan's Tony Colafrancesco in between panels at our recent LA Games Conference and asked him some questions about the current problems users run into when trying to trade virtual goods or currency, including gold miners and virtual gangsters, and how Playspan is working to bring some order to the chaos. Playspan claims to be the first publisher-sponsored in-game commerce network for microtransactions with a combined user base of over 10 million gamers.

Published in DMW Daily, June 24, 2008

Previous story: Yoono Lands $4 Million for Social Web Browser
Next story: Analysis: Converging on Circuit City

Email this page

Comments

How 'bout a follow up

Submitted by anonymous (not verified) on January 12, 2009 - 11:47am.

How 'bout a follow up interview? How does PlaySpan explain getting 24 million dollars, but already laying employees off? This company is going down the toilet fast. Don't put your money here or your resume.