San Mateo, Calif. - CafePress, a service that allows consumers to create custom-branded merchandise from their own designs, announced on Wednesday that it has settled a trademark lawsuit filed against it by Hustler magazine publisher LFP, over use of the word "hustler" on items available through CafePress.

"In the interest of building a positive relationship with LFP that can benefit its users, CafePress has agreed to remove certain user-generated content from its website," the company said in a statement.

"This resolution is a great example of a large rights holder and an internet service provider reaching a non-monetary compromise that balances the rights of a trademark holder with the fair use rights of the users."

CafePress, which counts over 6.5 million members, went on to say that the company and LFP "intend to work together to avoid litigating disputes arising from user-generated content and instead work together to find reasonable approaches to addressing arguably objectionable content.

"This in turn allows for a positive educational process for creators of user generated content while maintaining protection for permissible fair and non-trademark uses."

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