Report: U.K. Viewers Streamed 3.5 Billion Web Videos in March

Authored by Mark Hefflinger on June 25, 2008 - 9:24am.

London - More than 27 million U.K. Web users streamed a total of 3.5 billion videos online during March 2008, according to data from Web ratings provider comScore. Google's (NASD: GOOG) YouTube accounted for 48% of U.K. online video traffic, followed by the BBC (1.2%), Fox Interactive Media/MySpace (0.9%), Microsoft sites (0.7%), Yahoo sites (0.6%) and Dailymotion (0.4%). U.K. viewers notably watched an average of 127.7 videos each during March -- higher than rates measured by comScore in the U.S., Canada, France or Germany.

http://www.comscore.com