U.S. "iPhone" Search Engine Queries Near 7 Million in April

Authored by Mark Hefflinger on June 27, 2008 - 12:35pm.

Reston, Va. - Americans conducted nearly 7 million Internet searches for the Apple iPhone in April, according to new figures from Reston-based comScore. The influx came as the Silicon Valley company introduced its newest version of the popular device on June 9. "Search is frequently a harbinger of purchase intent," said Dan Lackner, a senior vice president at comScore. "The increase in volume of iPhone searches demonstrates just how heavy that interest has been for the next generation of Apple's (NASD: AAPL) popular phone -- even when its existence was still just a rumor." The most common search term, "iPhone," generated nearly 1.5 million searches, with "iPhone update" (151,000), "iPhone 2.0" (75,000) and "iPhone 3G" (60,000) also drawing large numbers.

 

Related Links:
http://www.comscore.com/press/release.asp?press=2294

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.