New York - Americans are watching more TV than ever before, as well as more time online and on mobile devices watching videos, according to audience measurement firm Nielsen's first "three-screen" report.

Average home TV watching in May was up 4% from a year ago, to 127 hours per month, while Internet use was up 9%, to 26 hours per month.

Two-thirds of U.S. Internet users (119 million people) watched video online during May, for an average of 2 hours and 19 minutes each.

Nielsen also estimates that, of the 91 million Americans who own video-capable mobile phones, 4.4 million subscribe to some sort of mobile video service -- and that these subscribers watch an average of 3 hours and 15 minutes of video on their mobile devices per month.

"Commercial television is alive and well -- growing 1% year over year -- despite the rapid adoption of other platforms," said John Burbank, chief marketing officer for The Nielsen Company.

"Web video is changing the definition of the Internet for those under the age of 24. Those under 24 use the Internet less than older users but spend a greater percent of time viewing video.

"For instance, children 2-11 spend relatively little time on the Internet -- just 4:58 vs. 38:47 for adults 35-44," added Burbank.

"But much more of their time is likely spent watching video than checking email or traditional websites."

Related Links:
http://snipurl.com/2vqf1

http://www.nytimes.com/2008/07/08/business/media/08adco.html

http://www.nielsen.com