Spire Lands $9 Million for Social Network Targeting Affluent

Authored by Mark Hefflinger on July 9, 2008 - 7:05am.

Boston - Spire, a social network aimed at consumers with an average income of $250,000 or more, announced that it has closed a $9 million first round of financing, from Hearst Corporation, Trident Capital, TL Ventures and several private investors.

Boston-based Spire says it "blends vetted lifestyle content with members' perspectives to provide in-the-know insight that is impossible to source elsewhere."

The company also recently acquired London-based Suzanne's Files, a provider of vetted content for high net worth individuals with a member based of 55,000.

Founder Suzanne Aaronson will remain as curator of the content, now branded as The S-Files on Spire.com.

Spire said it will use the funds as working capital to support the execution and expansion of its social network.

 

Related Links:
http://biz.yahoo.com/bw/080708/20080708005894.html?.v=1

http://www.spire.com

Comments

Alms for the Rich

Yeah. That makes lots of sense. Hasn't social networking for the wealthy been around a long, long time? I think it's called the COUNTRY CLUB, not web 2.0. Duh.

Post new comment

The content of this field is kept private and will not be shown publicly.