New York - The FeedRoom, a provider of digital video distribution services for media companies, corporations and government agencies, announced on Wednesday that it has raised $12 million in new financing, led by NewSpring Capital.

Previous backers BEV Capital and Velocity Equity Partners also participated.

New York-based The FeedRoom, which has been in business for 10 years now, counts customers including General Motors, Hewlett-Packard, Intel, Barnes & Noble, The New York Times, USA Today, ESPN, The U.S. Department of State and The Pentagon.

The company will use the new capital to accelerate sales and the continued development of its fourth-generation video platform that is being released over the course of the year.

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http://biz.yahoo.com/bw/080709/20080709005623.html?.v=1

http://www.feedroom.com