Pasadena, Calif. - Perfect Market, a provider of marketing services to publishers seeking to monetize underutilized content, has raised $15.6 million in new funding, led by Trinity Ventures and Rustic Canyon Partners.

Square 1 Bank, and founding investor Idealab also participated in the round, which will be used for company operations and further product development.

Pasadena, Calif.-based Perfect Market says its helps publishers extract additional ad revenue from their online libraries of content, using "cutting edge economics, natural language and machine learning algorithms."

The company pushes the fact that its service requires no up-front investment or IT resources from publishers.

Related Links:
http://www.perfectmarket.com/news