Home › DMW Daily › July 10, 2008

Sony Taps Double Fusion for PlayStation 3 In-Game Ads

Authored by Mark Hefflinger on July 10, 2008 - 12:55pm.

Foster City, Calif. - Sony's (NYSE: SNE) U.S. and European video games units jointly announced on Thursday that they will use in-game ad network Double Fusion to place ads within PlayStation 3 titles. The deal follows a similar one made last month with IGA Worldwide, another in-game advertising network.

 

Related Links:
http://snipurl.com/2weez

http://www.doublefusion.com

Published in DMW Daily, July 10, 2008
tags: Games | Advertising | Sony | In-Game Ads | Double Fusion | PlayStation 3 |

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