Los Angeles - Shopflick, the developer of an online video-shopping marketplace, announced on Thursday that it has raised $7 million in its first round of funding, from Panorama Capital and Venrock.

Los Angeles-based Shopflick's platform enables sellers to set up custom branded shops and use video to tell the stories behind their products.

The company is led by former executives from News Corp., Fox Interactive and eBay.

"We see the same big brands everywhere online, so we created Shopflick to change the game for the thousands of independent emerging designers, boutiques, artists and manufacturers with unique products and interesting stories behind them," said Sopflick CEO David Grant.

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http://biz.yahoo.com/bw/080710/20080710005378.html?.v=1

http://www.shopflick.com